The National Women’s Soccer League (NWSL) has announced a sponsorship agreement with a brand from e.l.f. Beauty, e.l.f. Cosmetics.
With this deal, the brand has been named the official makeup and skin care partner of the NWSL. e.l.f. is the inaugural beauty sponsor of the NWSL. e.l.f and NWSL make an excellent match, inspiring aspirations, fostering fandoms, and cultivating a culture of positivity, inclusion, and accessibility.
This sponsorship demonstrates e.l.f.’s continuous commitment to democratising women’s access to sports by promoting Empowered.Legendary.Females. and provide an environment where they may elevate their voices and reach their full potential.
By the age of 14, numerous girls have pulled out of sports at twice the rate of boys owing to a lack of access, social stigma, a worse quality of experience, cost, and a lack of good role models. By strengthening women in sports, e.l.f. and NWSL can motivate the next generation of leaders from many industries, proving that supporting women in sports is an investment in the future of leadership in all sectors.
To encourage the next generation of changemakers, e.l.f. and NWSL will collaborate on the ‘Glow for Glory Contest’. This open tryout will take place in key NWSL markets, allowing young talent to flourish, grow, and advance the conversation about diversity, inclusion, and equity in sports.
Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, commented, “Of the few women who make it to C-Suite, 94% of them played sports. Access to sports provides leadership and life lessons needed later in life. The next generation can only dream bigger and reach higher if they have a firm starting point. Our partnership with the National Women’s Soccer League (NWSL) is that gateway to opportunities. Soccer’s global momentum is unstoppable. In the U.S. specifically, soccer attracts the youngest, most inclusive and diverse fanbase, with 54% under age 45 and 40% fans of color.
“By breaking barriers and connecting communities with the NWSL, e.l.f. furthers its mission to democratize access for every eye, lip and face. We help level the playing field so everyone wins.”
e.l.f. has also become NWSL Challenge Cup’s presenting partner for the next three seasons, until 2027.
Julie Haddon, Chief Marketing & Commercial Officer, NWSL, said, “We are thrilled to welcome e.l.f. into the NWSL family of premier, world-class brand partners. Both e.l.f. and the NWSL are united by a shared passion for harnessing the explosive momentum and growth of our league to attract and engage audiences as we head into the 2025 season. We are looking forward to collaborating with the extraordinary e.l.f. team to elevate the Challenge Cup to unprecedented heights and create impactful, dynamic marketing programs that empower our athletes beyond the pitch.”
Source: https://sportsmintmedia.com/national-womens-soccer-league-forms-skin-care-pact-with-e-l-f-cosmetics/
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